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Online Marketing Strategies

Are you making the most out of online marketing?

Over half of the worlds population is connected to the internet and with innovations to increase orbiting connectivity to the whole world by companies like Google, SpaceX and Facebook the world is literally at your fingertips.

Most potential buyers today use search engines, social media, directories, online reviews, websites and apps actively to research for the best products or services.

It’s now an essential online marketing strategy to be visible online, and with mobile searches easily heading towards or over 50%, it’s important that you’re found on mobile and have a mobile responsive website.

“With so much ‘noise’ online you need a succinct strategy to cut through the noise and stand out from your competition.”

Here’s Some Online Marketing Strategies and Tips…

Online marketing is not as easy as it seems, but with the right online marketing strategies, tools and techniques, you can easily market your business and stand out from the crowd. Here are four creative and affordable ideas to market your business online.

Create videos for YouTube

Youtube is the second largest search engine after Google! It receives over 800 million unique visitors each month. This can be a powerful online marketing tool for any business. However, to successfully market on this platform, you should go beyond just posting any videos about your products or services. Every marketing video you come up with should have the following elements:

  • A well researched keyword that makes the headline
  • A precise message in the video
  • A call to action

If you are on a tight budget, don’t worry, check out our You Tube video on how we film Even the inbuilt camera on your smart phone and a plug in microphone should be able to record a good online video. For editing, you can outsource the work to professional editors on sites such as Fiverr for only $5.

Guest blog on niche blogs

Although getting published on the cover of a magazine may be quite difficult, you can market your business online by guest blogging on niche blogs. You will first need to identify several blogs that are targeted to your market and then get in touch with the owner offering some ideas on how you can add value to his/her readers. Some of the ways you can pitch your idea is:

  • Give some ideas you would like to write about and clearly explain how they will benefit their followers.
  • Show some act of good will by giving the owner of the blog some of the services or products you offer free of charge, which will act as free giveaways to their readers.
  • Request if you can interview them for your site. This may interest the blog owner to promote your products or services as it will highlight his/her blog.

Create an e-book about some of the most challenging issues in your field

Nowadays, you don’t require a publishing company or a lot of money to have your book distributed. Amazon, allows you to upload free digital books free of charge, but they take 33% of your sales on every purchase. The aim here is not to make profit from directly selling your book, but for it to serve as a lead generation tool that encourages readers to visit your website for additional information. Even small business owners who do not posses great writing skills should try this method. Sites such as Upwork have affordable and professional ghostwriters who will enable you come up with a great book.

In marketing your book, ensure you set an affordable price of about $1 to $5. Make use of social media, email list and video marketing to promote it. To prompt more leads, embed the necessary links into the first pages of your book. This is because if you are planning on selling it on Amazon, buyers who are interested in a book are allowed to check through the first pages of your book. If a prospective buyer doesn’t end up buying the book, at least they’ll have the chance to check out the links you have put up.

Form LinkedIn groups

If it’s relevant in your industry creating a LinkedIn group is free and it can help you give your professional network useful information while at the same time you are driving traffic to your site and increasing the volume of your sales.

You may have to put in some extra time and effort, but once you have a useful group up and running that benefits the community, then you can reap its benefits.

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